App Store Optimization
App Store Optimization
App Store Optimization is to mobile applications what Search Engine Optimization is to websites. It is a process of improving the chances of an app becoming more visible among the thousands of apps that are already there in an app store, whether it is the iTunes, Blackberry World, or Google Play.
Also called as simply ASO, this is the new buzzword among mobile app developers the world over. After all, there is no point in developing an app if it is going to get lost among the hordes of apps that are there in every store. You want to make sure that your app gets noticed and gets the attention it deserves. App store optimization shows you how to do this.
Traffic is driven to apps in different stores by tweaking or optimizing content so that it results in a higher ranking on the search engine page. ASO specialists try to get the apps they develop rank higher for a specific set of keywords, get discovered by more number of users in the app store, and get a higher ranking than their competitors. There are a variety of ways in which they achieve this, chief of which is by creating attractive videos or graphics or text that captivate and capture the attention of users.
While search engine optimization is all about getting websites discovered, the trail ends when the user clicks on the website. In app store optimization, however, it is not just about getting people to click on the app in the store, but to go a step further by downloading and installing it. Soapp store optimization is about converting visitors into purchasers or users, and not just clicking on the app.
How do you get people to not only click on the app you have developed but also download and install it? Here are a few pointers to keep in mind:
● The description of your app is the place where you have the opportunity to draw your audience in, hook, line, and sinker. By writing text that appears professional, knowledgeable, and honest, you have a higher chance of getting people to download your app.
● Getting to know which keywords people use to search for what your app offers and including those keywords in your app description can help boost your app up to the higher levels of the store very quickly.
● The logo of your app has to be eye catching and relevant to the content. The logo is the first thing that draw people in, so you have to spend time creating a memorable one.
● Use screenshots and video trailers effectively to convey what your app is all about, give users a reason to use the app, differentiate it from competitors, and decide to download it.
● Respond to both positive and negative reviews. When users are about to download an app, they look through the reviews and base their decisions on them. Even if you have a negative review, if you have responded to it and fixed the issue, you have a chance of converting a user.