Search Engine Optimization
Search Engine Optimization
All over the internet, you probably keep hearing “search engine optimization”, or as it is more often simply known as, “SEO”. What exactly is search engine optimization? Search engine optimization is a marketing tactic that focuses on making a website more visible on search engines on unpaid results, which are sometimes referred to as “natural” or “organic” results. The higher ranked the website appeared on the search results page, the more likely the person searching will visit the page. This is incredibly important in the internet world, especially for businesses looking for customers.
When using SEO as a marketing strategy, it is important to understand exactly how search engines work as well as what people search for. It is also of incredible importance to discover what search terms or keywords that are inputted into search engines by their target market. This can target an assortment of searches, such as image search and local search.
In order to optimize a website, this may involve such steps as editing the site’s content, HTML and all other associated coding to increase its relevance based on those specific keywords that your target audience searches for and to get rid of barriers to the search engine’s indexing activities. Sometimes all it takes it changing your website so it is set up in a way that search engines can easily understand. Another way to use SEOin order to promote your site is by increasing the number of backlinks, or inbound links.
With the knowledge that the average search engine browser generally only looks at the first page of links, this makes it of the upmost importance to get your company’s website on the first page. The higher up you are on the page, the more likely your page will be clicked on. If a potential customer is looking for a few different options to get quotes for a specific service, they will generally pick the first few that the see. If you want your company to be on that person’s shortlist, you will need to work on SEO for your site.
There are numerous marketing firms that currently specialize in the field of SEO, to which you can hire for these services if you have the income to be able to do so. For the smaller business or for an individual person trying to get their online presence out there, this may not be a feasible option. However, with enough research and effort, anyone can learn the tricks to SEO to help promote their business.
The first step would be to do keyword research. This will help you figure out which keywords to use for the maximum results. There are tools available to help you with this, including Google Trends and Google AdWords Keyword Planner Tool. Since keywords are the foundation of the search process, you want to know how to use them properly.
What search engines do is measure how keywords are used on a particular page to determine the relevance of a site to the search. By making these keywords more specific, you will narrow down the competition for the search results. However, you need to be careful not to abuse the keywords. To avoid this, use keywords as naturally as possible, while being strategic in placement. If you use keywords with irrelevant topics, then you are less likely to get results.
Here are some other tips for optimizing your website:
• Place the keyword in the title tag, trying to keep it as close to the beginning of the title tag as possible.
• The keyword should be found once in a prominent spot at the top of the page.
• Use the keyword at least 2 or 3 times, including any variations, in the body copy on the page. If there is a lot of text content, you can add it a few more times though this may not even effect on the website ranking.
• The keyword should be found once with an image being attributed to it.
• The keyword should be found once in the URL.
• It should be found once in the meta description tag.
This covers the basics of search engine optimizations. This is a vast topic that has so many interesting working parts to it. Keywords are completely important to the process of getting your business out there and building up your online search rankings. When used properly, SEO can truly help your business find success online.